According to Ferrari, the brand’s first electric car, the Luce, is entering the US market with a starting price of $560,800, and deliveries to American customers are scheduled for the second quarter of 2027.
Price for the US and comparison with the European offer
The base US price turned out to be roughly $80,000 lower than the $640,000 figure that circulated in reports after the model’s unveiling. At the Luce presentation in Rome on 25 May, Ferrari gave a European price of €550,000, which includes value-added tax (VAT) of 22% in Italy.
After deducting VAT, in Italy the Luce costs about €450,800, or approximately $506,000 at the current exchange rate. The US price is roughly $55,000 higher than the Italian price before taxes, and US buyers will also have to pay sales tax.
Customs and trade reasons for the price difference
Part of the difference is explained by trade policy: cars manufactured in Europe are subject to a 15% tariff in the US. Last year Ferrari already raised prices on some models in its US line-up to offset these costs.
At the presentation the company did not announce the US price immediately, so many earlier estimates were based on converting the European sum by the exchange rate and taking VAT into account.
Demand, production and charity auction
Ferrari sold out its entire allocation of the Luce for 2026 — slightly under 500 units — in less than two months, with a significant share of orders coming from the Chinese market. In August the first production chassis was sold for $40 million at a charity auction benefitting the Ferrari Foundation.
Analysts say that none of this is expected to slow sales, experts note.
Technical specifications of the Luce
The Luce is fitted with four electric motors — one at each wheel — delivering a combined output of 1035 horsepower (hp). The car is built on an 800-volt architecture and has a battery pack with a capacity of 122 kWh supplied by SK On.
The Luce supports charging at up to 350 kW, and Ferrari estimates the range under the Worldwide Harmonised Light Vehicles Test Procedure (WLTP) at 529 km.
