Tripadvisor published an index of winter destinations in Europe based on an analysis of search queries. The analysis covers queries made from 1 August 2026 to 31 October 2026 regarding travel for the period from 1 November 2026 to 28 February 2027.
Period and scope of the analysis
The index is based on travellers’ search queries during the stated period. The data relate to trip planning for the 2026–2027 winter season.
The public release of the index does not specify the exact number of queries. The described trends concern the overall demand from travellers for winter trips.
Which destinations topped the ranking
Cold destinations proved among the most popular: topping the list were Arctic reserves, Alpine villages and towns with Christmas markets. These are not classic sun holidays but trips taken in cold weather.
The index also indicates that Christmas markets and Alpine enclaves lead the rankings across the continent. No further detailed lists of places are provided in the release.
Expert comment
“It’s interesting to observe such a trend toward cold-weather holidays this winter, with travellers swapping sun loungers for snow boots,” said Aarushi Kumar, deputy director of research and analytics at Tripadvisor Group.
According to the expert, interest in Arctic reserves, Alpine villages and towns with markets reflects a shift in travellers’ preferences for the winter season.
