According to eDreams ODIGEO, Spanish cities were the most popular destinations for European travellers in 2026: the five most-booked cities included Barcelona, Madrid, Palma de Mallorca and London. The company analysed searches and bookings from users in Germany, France, Spain, Portugal, Italy, the United Kingdom and the USA.
Most popular cities and growth in demand outside Europe
Spanish cities topped the list of most-booked destinations in 2026 among those countries. Some major tourist centres also remain at the top of search interest for 2027.
At the same time, the largest growth in popularity was recorded for destinations outside Europe: bookings to Durban (South Africa) increased by 80%, to Melbourne by 57%, to Cape Town by 55%, to Johannesburg by 50% and to Sydney by 48%.
Popular destinations by country
Different countries showed their own local preferences. The lists of most-booked destinations include both domestic locations and Western European capitals.
- French travellers: Marrakech, Barcelona, Lisbon; Porto and Palma de Mallorca also made the top ten.
- Spanish travellers: seven of the ten most popular destinations are in Spain, including Madrid, Barcelona, Palma de Mallorca and Tenerife; abroad, travellers chose Paris, Rome and London.
- Portuguese travellers: most often chose Paris, Barcelona and Madrid; Rome and London were also popular.
- Italian travellers: most bookings were to Barcelona, Tirana (Albania) and Paris; other favourites included Madrid and Amsterdam.
- German travellers: most frequently travelled to Palma de Mallorca, Barcelona and Istanbul; London and Vienna also made the top ten.
Initial booking data for 2027
Early booking data for 2027 indicate sustained interest in major tourist centres. Among the most-searched destinations for 2027 are Tokyo, London, Paris, Orlando and Cancún.
eDreams ODIGEO also notes growing interest in short city breaks, local cuisine and cultural experiences, as well as increased bookings for less-popular cities: Cagliari rose by 78%, Dublin by 76% and Tirana by 74%.
